Caesars Entertainment to build arcade inside Horshoe, rebranding Bally's

July 13, 2022

As Caesars Entertainment plans to convert its Bally's Resort Casino into Horseshoe Las Vegas, the company has recently revealed more plans for the project. According to the Las Vegas Review-Journal, the sports betting facility will now be replaced by an “all-ages” arcade.

Caesars did not, however, offer any details about the rebranding plans when announcing the "Arcade" project. Instead, the company just mentioned that visitors to the new venue may make bets via the Caesars app and that a "sports-betting counter" would be built later.

The Las Vegas Review-Journal reported that the arcade will have more than “80 games, ranging from classics to new releases, in a 7,000-square-foot space on the first level of the property near the food court,” while adding that the interior would be upgraded. "The venue will feature colorful artwork and bright neon lights, as well as an enhanced bar that was already in the space."

Moreover, while Horseshoe will be geared toward gamblers, the arcade is part of a strategy to broaden the property's attraction.

Earlier this year, it was reported that Horseshoe Las Vegas would be located on the Las Vegas Strip's "50-yard-line," at the corner of Flamingo Rd, across from Caesars Palace.

Guy Fieri x Caesars Entertainment

According to the same report, Caesars has requested celebrity chef Guy Fieri to contribute his own distinctive brand to the Horshoe plan. He will be working with the company to help develop restaurant concepts from Las Vegas to North Carolina.

“We’ve got a new project that’s coming,” said Fieri on Monday at an event honoring first responders. “They came and said, ‘Hey, listen, we know that we have The Linq and we crush over there. What do you think about doing, like, a food sportsbook themed event in Bally’s Horseshoe?’”

Fieri has a variety of restaurants, spanning from Chicken Guy to higher-end fine-dining concepts like the one at Caesars Cherokee in North Carolina. He also owns Guy Fieri's Vegas Kitchen at the Linq.

The famed chef stated that the new location would offer a unique cuisine. “We’re kind of like a band,” Fieri continued. “We’re writing things and creating things, and you’re gonna see stuff you’ve never seen on any of our other menus.”

Caesars Entertainment president and chief operating officer Anthony Carano remarked that the company is always looking for new prospects with Fieri and the rest of its celebrity chef lineup.

Carano, who worked with the Guy Fieri Foundation to hold Monday's luncheon, said the event highlighted Caesars' key values of helping those who have contributed to Las Vegas' developments.

“We want to thank our first responders, our veterans,” Carano said. “And Guy has the same values and gives back everywhere he goes.”

The three-hour ceremony at the Caesars Forum honored first responders and veterans, as well as the team of fallen Las Vegas police Detective Justin Terry. It featured a feast and a meet-and-greet with Feri.

The event concluded with Clark County Commissioner Michael Naft handing out the Key to the Strip to Fieri.

Las Vegas Strip developments

The Las Vegas Strip is home to major casino operators such as Caesars Entertainment, MGM Resorts International (MGM), Wynn Resorts (WYNN), and the new Resorts World International. The area is now experiencing new development as the recent announcement and development from Caesars revealed.

New casinos like Dream Las Vegas and Fontainebleau are on the way. Meanwhile, Hard Rock International wants to build a Guitar Hotel on the site of the Mirage's renowned volcano, which it purchased from MGM.

Jake
Jake Williams
Jake Williams is a sports gambling expert. He's been writing in the sports betting and DFS industry for over a decade. He specializes in MLB and NBA, along with College Basketball and College Football.