GAN Launches Online Sports Betting, IGaming For PlayEagle.Com

April 19, 2022

GAN Limited announces the release of iGaming and online sports betting for the biggest casino in the State of Michigan, Soaring Eagle Casino and Resort.

GAN Limited is a North American B2B technology provider for internet gaming funds and also an International B2C operator for internet sports betting. Soaring Eagle Casino and Resort is owned by the Saginaw Chippewa Indian Tribe of Michigan, which is a 210,000 square-foot casino with thousands of slot machines and a wide range of game floors available for everyone in the Midwest.

President and CEO of GAN Limited, Dermot S. Smurfit, shows his gratitude to Soaring Eagle for the opportunity given.

“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online," said Smurfit. "This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State iGaming markets such as Pennsylvania and New Jersey. "

With Soaring Eagle's brand reputation, he is also confident that this will impact the Michigan online gambling industry in a positive way.

"The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database, and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market,” he said.

The casino has incorporated GAN Limited’s iBridge loyalty platform for their customer’s database, who is willing to turn to online gaming through the program. They are working together to design and develop their iGaming and sports betting web application that can be operated in Apple iOS and Android apps too.

GAN Limited has also deployed the GameSTACK, an enterprise software of GAN, to Soaring Eagle Casino's technical infrastructure. It is to monetize the casino’s customers’ database for their new loyalty program that will be introduced later this year.

Melinda Coffin, the Chief Executive Officer of Soaring Eagle, said that she is delighted to have collaborated with GAN Limited to include iGaming and online sports betting now on

“We are excited to leverage GAN’s proven technical capability, product offering, and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on

"GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years,” Coffin said.

The collaboration with Soaring Eagle Casino and Resorts is GAN’s fourth client in Michigan. It is also GAN’s tenth client who uses their real money online gambling technology and their ninth Native American tribal gaming client.

More about GAN

GAN Limited is a B2B supplier of internet gambling solutions mainly for land-based casinos in the United States. It is also the leading operator of online sports betting technology with leadership in a few European and Latin American markets.

Their main software, GamesSTACK, is the technology that can supervise real money internet gambling surrounding internet gaming, sports betting, and casino gaming–which can be called Simulated Gaming.

Gus Anderson
Gus Anderson is a gambling wizard. As a kid he dreamt about becoming a Tennis, Hockey and Golf professional but ended up as a gambling professional with focus on both sports & casino.