Detroit’s Greektown Casino-Hotel to rebrand as Hollywood Casino at Greektown
April 26, 2022
Penn National Gaming announced on Sunday that the rebranding of Greektown Casino-Hotel in Detroit is underway. Soon, the 3-star hotel that offers casino gaming and nightlife will change its name to Hollywood Casino at Greektown. The property will join the company’s other 18 casinos that boast the Hollywood brand.
The hotel has already started its renovation. A prominent addition is the new cocktail bar in the 1,200 square foot hotel lobby which cost a budget of around $30 million.
On top of that, the management is going to have all 400 guestrooms and suites across the 30-story hotel be thoroughly redesigned and remodeled. If all goes well with the customary regulatory approvals, this effect will take place starting on Sunday, May 1 this year.
Adding the Hollywood touch
The new name will also bring massive additions and changes to the 100,000-square-foot resort as the management is keen to offer a new look, feel, and experience to the guests.
"Becoming Hollywood Casino at Greektown will offer our guests the best of both worlds — we’re keeping all of the unique, neighborhood charm that has defined Greektown since we opened our doors, while adding several new amenities that come with being a part of Penn National’s flagship brand family," the hotel’s general manager John Drake says.
The property has received a refurbishment in every corner, from the carpets to the ceiling. It is also getting a new HVAC system, the best in its class. Besides the visible changes in the hallways and elevator vestibules, the hotel is also expanding its food and beverage selections. Two of them are Urban Cocktail and Rock Bar and an upscale Dunkin’ in the hotel lobby.
Prism, the property’s main steakhouse, will also offer a new menu. Prism was created under the direction of Chef Petro Drakopoulos, and he was recently named executive chef of the casino and the hotel’s culinary team.
New ‘mywallet’ features
Not stopping short, the hotel will launch the "mywallet option". It will be the first casino in the whole of Michigan to provide a cashless and cardless feature. The innovation will be added to the casino’s mobile "mychoice rewards" app. Through the app, guests can connect to slot machines and table games from the comfort of their phones.
The Bluetooth-based technology makes it easier for players to add funds, collect winnings, and earn tier points among other options available. With the "mywallet" addition, there will be no more need to carry cards or even cash around.
Penn National also invested over $1 million in improvements to the casino’s self-park and VIP parking garages. The property has also extended its partnership with the Detroit Music Hall for the 2022-23 season.
Future plans
Penn National Gaming is one of the leading providers of integrated entertainment, sports content, and casino gaming experiences. A member of the S&P 500, it operates 44 properties in 20 states and offers online sports betting in 13 jurisdictions. In 2019, it acquired Greektown from Dan Gilbert’s Jack Entertainment for some $300 million. By joining forces, the Detroit branch will be the 43rd addition to the nation’s Hollywood Casinos that are spread across 19 states, including Toledo.
In celebration of the rebranding, Hollywood Casino at Greektown will host a red-carpet-themed private VIP and community special on Thursday, May 19, and Saturday, May 21. These events will showcase entertainment and refreshments, including many chances to win luxury cruises, Las Vegas trips, a Mercedes-Benz lease, and free slot play for all "mychoice rewards" guests.
