Playtech, 888 Holdings join forces to bring live casino, RNG games to U.S.
July 29, 2022
888 Holdings and Playtech have just announced a new partnership in which Playtech would first deliver its live casino and random number generator (RNG) casino games to 888casino in New Jersey, with more states to follow, expanding on their existing collaboration.
This new partnership comes on the heels of Playtech's premium live casino and RNG content on 888casino in various regulated areas, and it is part of both businesses' strategic development into the U.S market.
Playtech is a global online gaming software supplier that “provides major operators with cutting-edge, value-added solutions.” Since its establishment in 1999, the company's strategy has been focused on the continuous creation of “best-of-breed gaming products and content.”
Meanwhile, 888 Holdings is a renowned company that offers gaming and entertainment services. Moreover, it also provides online casinos, bingo, sports betting, poker, social and mobile gaming, and skill games. 888 Holdings offers its services through brands like 888casino, 888poker, 888sport, Costa Bingo, and Dragonfish.
Live casinos, RNG games
Playtech's entertainment-led live casino service and RNG games will complement 888casino's distinctive offering. Meanwhile, the agreement guarantees that 888casino has a more robust igaming offering for players, giving a diverse portfolio of content as it expands into more U.S states.
Pennsylvania, Delaware, West Virginia, Connecticut, Michigan, and other states are among the prospective jurisdictions where the two companies may join forces.
Commenting on the partnership, 888 U.S. president Howard Mittman expected the companies' extended cooperation and, as a result, 888casino's enhanced content offer would "enhance the overall player experience."
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy,” Mittman said.
“We look forward to welcoming Playtech’s content and growing our partnership together.”
Also, Shimon Akad, Playtech's chief operating officer, expressed his excitement about the arrangement. According to him, the move was an exciting step forward for Playtech's presence in the U.S.
“I am thrilled that our trusted partners, 888, have chosen to take our live casino and RNG games across multiple states, marking another exciting step in our expansion in the US,” he commented.
Furthermore, he went on to explain what live casinos would bring to the U.S. market.
“Live casino is Playtech’s newest proposition to the U.S. market and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software,” Akad added.
The agreement comes after 888 finalized its £1,95 billion ($2,55 billion) acquisition of William Hill's non-U.S. assets from Caesars earlier this month. As a result of this, 888 now has William Hill and Mr Green among its brands, in addition to 888casino and SI Sportsbook.
On another note, TTB Partners, an Asia-based investment firm, also said last month that it would not make a bid for Playtech. TTB asserted that it wouldn't continue with the proposed deal owing to "difficult underlying market conditions."
However, the firm also mentioned that it continues to support the Playtech board of directors and executive management team, as well as its Playtech strategy and commercial prospects.
Playtech has also signed a collaboration with Resorts Digital Gaming to provide live casino content, in addition to other goods and services.
On the other hand, 888 Holdings concluded the sale of its complete B2C and B2B bingo assets to Broadway Gaming Group's Saphalata Holdings earlier this month.