Caesars Entertainment: Matthew Sunderland to join as SVP in October 1

September 3, 2022

Former vice president of gaming at BetMGM Matthew Sunderland has accepted an offer from Caesars Entertainment this week to join the company as a senior vice president of iGaming. He is expected to start his role on October 1.

Prior to accepting Caesars' offer, Sunderland was renowned for having a 20-year career experience, ranging from serving in Probability PLC, GTECH/IGT and CNN International. He joined BetMGM in 2017.

When he was appointed as a VP at BetMGM VP, he was in charge of the company's iGaming launches in new states and had an important role in achieving their revenue growth.

During his time with BetMGM, the company was awarded Casino Operator of the Year at the SBC Awards in July.

Caesars is pleased to have Sunderland join the team, as said in a statement by Caesars Digital president Eric Hession.

โ€œHis deep experience and successful track record will be a tremendous asset as we continue to grow our iGaming and sports betting business,โ€ Hession said.

โ€œWeโ€™re looking forward to what we can accomplish together with Caesars Sportsbook and Casino."

Sunderland noted that he is keen to explore new opportunities in the iGaming industry as a result of the contract he signed with Caesars Entertainment.

โ€œAs the industry continues to grow, Iโ€™m looking forward to identifying new potential for our iGaming business while continuing to bring top-notch service to our customers,โ€ Sunderland said.

Caesars' milestones over the years

Following last year's debut of Caesars Sportsbook & Casino, Sunderland's appointment is part of Caesars Entertainment's attempts to improving its sportsbook and online casino products.

According to reports, Caesars has been making an effort to establish itself as a major U.S. sportsbook by entering the online sports betting market and introducing features that set it apart from its main rivals and guarantee the best user experience.

Some of these features include the addition of same-game parlays, quick payouts and cashout capabilities, among others.

Caesars is said to have run on-site casinos ever since it launched Michigan, New Jersey, West Virginia, Pennsylvania, and Ontario in Canada.

Caesars also expanded the Caesars Sportsbook locations in both Harrah's New Orleans and Horseshoe Bossier City Hotel & Casino in Louisiana, with the Harrah's location housing the state's largest poker room.

Regional president of Caesars Entertainment, Dan Real, said that this was a "special week" for the company.

"This was a special week for Caesars and our longstanding commitment to Louisiana," he said.

"The opening of our world-class Caesars Sportsbook locations and the new World Series of Pokerยฎ Room add to the legacy that Harrah's New Orleans and Horseshoe Bossier City have built in the Gulf Coast region,โ€ Real added.

โ€œWe're ready to welcome sports fans into our sportsbooks, and we're proud to open the largest poker room in Louisiana, true to the WSOP brand and what it represents."

In addition to the 5,000 square-foot World Series of Poker Room with 20 poker tables, Harrah's New Orleans offers a cutting-edge, high-powered audio system, a 5,700 square-foot sportsbook with four betting windows, 12 self-service betting kiosks, and a 147-foot TV screen.

Horseshoe Bossier City, which has more than 6,900 square feet of space, is regarded as the top entertainment destination in northwest Louisiana. In addition, this location has a cutting-edge, powerful audio system, three betting windows, 15 self-service betting kiosks, and more than 94 TVs.

Jake Williams
Jake Williams is a sports gambling expert. He's been writing in the sports betting and DFS industry for over a decade. He specializes in MLB and NBA, along with College Basketball and College Football.