Bluewater Resort and Casino switches to QCI platform in Arizona

April 15, 2022

Bluewater Resort and Casino is set to improve its patron’s gaming experience by collaborating with Quick Custom Intelligence (QCI). QCI Slot Platform can optimize the player’s interaction in detail and suggest which gaming slots are performing well and which are best to be removed without affecting the casino’s revenue too much. The platform will be installed in one of the Bluewater Resort and Casino properties in Parker, Arizona.

The Director of Slots for Bluewater Resort and Casino, Phil Hall, said that the QCI can improve its services and help them adjust to the gaming market thanks to their analytics solutions.

"After a careful selection process, we evaluated QCI as having the most comprehensive slot analytic solution in the gaming analytics space. The solution enables us to address critical questions in what is now a very dynamic and ever-changing gaming market," Hall said, “Furthermore, the QCI gaming community approach to a business relationship allows us to collaborate to meet our current and future needs."

In regards to the collaboration, Dr. Ralph Thomas, the CEO of Quick Custom Intelligence, is honored to work with Bluewater Resort and Casino and is confident that their service will be very useful for the casino and resort’s development in the future.

"We are honored that Bluewater Resort & Casino has begun deploying the QCI Slots tool to assist with managing and optimizing their slot and table games mix. Our growing partnership exemplifies the importance of the QCI collaborative philosophy in regards to continued enhancement of our products. With over 50 casino resorts in North America and over 3,000 sites worldwide using our tools, we are confident our highly configurable product will meet the dynamic needs of Bluewater Resort & Casino." Thomas said.

Besides the Blue Water Resort and Casino, Cache Creek Casino Resort has also used the QCI Platform to improve its casino and resorts’ player interactions. The Hard Rock Casino Rockford which opened in November is also using QCI software for its facilities such as 600 slot machines, a sports bar and restaurants.

About Bluewater Resort and Casino

Bluewater Resort and Casino first opened in 1999 at the Colorado River in Parker, Ariz. Since its opening, they quickly become the entertainment capital of western Arizona. It is also part of the Colorado River Indian Tribes. The resort and casino offer a spectacular view of the river and mountains of Arizona from their 200 hotel rooms.

Their casino, they have over 500 slot machines, table games, a poker room and a bingo hall. You can spot several famous celebrities occasionally at their Bluewater Amphitheater and Show Room and in addition, they provide great seafood restaurants and a board cable park at the Wake Board Island.

About Quick Custom Intelligence

Quick Custom Intelligence was founded by Dr. Ralph Thomas and Mr. Andrew Cardno. They provide a platform that gives different types of development from players’ experience to marketing using real-time analytical tools specifically for the gaming and hospitality industries. Currently, there are over 3000 sites using their product and managed to get over $10 billion for their annual gross revenue.

Jake Williams
Jake Williams is a sports gambling expert. He's been writing in the sports betting and DFS industry for over a decade. He specializes in MLB and NBA, along with College Basketball and College Football.